Spearheaded by Watch Industry Veterans
Stella Watch Company is a New York based independent brand founded in 2019 by co-owners Marcella and Stephen, two veterans in both the watch industry and business development. Stella watches are designed in New York and manufactured in Switzerland.
“This is not something we are doing as a hobby.” says Stephen. “We are doing this because we love watches and we want to connect with and give something back to the community. What we can offer is our experience and knowledge and a guarantee that Stella will be the highest quality timepiece with a well thought out, beautiful and just downright cool design”.
The Stella Story
1995
Marcella enters the watch industry
Marcella’s entire career has been in the watch industry. In 1995 she received a call from a friend who asked her to work with him at a small watch company. “I knew nothing about watches but the job had benefits so I said yes. I also had a strong desire to learn, a solid work ethic and I never turned down a good challenge”, she laughs. “I loved designing watches and I was immediately hooked. I also loved sourcing new materials, trying new finishing techniques and working with suppliers. I was constantly pushing myself to learn and I soon became engulfed in every aspect of the business.” This kind of drive eventually led to a vice president position for the watch division of a global fashion company.
2019
Stella Watch Company is Born
Marcella partnered up with Stephen Rowley, the "Right Brain" of the operation.
Stephen says that “Marcella and I made great business partners because we both had strong work ethics, a unique appreciation for great design and a mutual appreciation for each other’s strengths. Marcella is an incredibly creative individual who is very passionate about watches. She is also not satisfied with a project until she feels it is 100% perfect. And she will not stop until it is”.
Having mutual respect for each other’s talents is what makes the journey of Stella a collaborative partnership to develop exceptional products with passion and integrity.
2020
The Felix Launches
The Felix is our inaugural model, created with the intention of offering a watch for everyone with a simple yet classic design. It is non-gender-specific, can be worn in both casual and dress situations, and is the perfect watch for any affair. We like to call it your daily rocker.
2021
Enter: The Ellis GMT
After tremendously positive feedback from customers on the original Felix, Marcella and Stephen set out to launch a new model. The Ellis is meant to pay homage to New York City, featuring a State of Liberty caseback. It's offered in two distinct colorways: Black and Ice Blue. Both have the distinctive details of applied Arabic numerals and indices with the 24-hour clock on a raised center zone for easy legibility. The signature pointer hands are finished in polished silver with a red or blue arrow tip on the second hand and a red or blue pointer GMT hand. Indices and hands are finished with Swiss Super-LumiNova®for clear visibility in low-light situations.
2023
The Breslin Enters the Picture
Our signature linen dial returns with a slightly refined texture and finish, enhancing the way it captures the light.
The Breslin is offered in three original colorways: Raspberry, Classic Blue, and Silver, and two new unique and striking colors, Liberty Mint and Indigo Purple. All have the same distinctive details of applied Arabic numerals and indices with a round date window at 3 o'clock. The signature pointer hands are finished in polished silver with a red or pink arrow tip on the second hand. Indices and hands are finished with Swiss Super-LumiNova® for clear visibility in low-light situations.
2024
Reimagining Excellence: The Felix II
The original Felix, was accessible to everyone with a simple yet classic design. Its style allowed it to be worn in both casual and dress situations, making it the perfect watch for any affair. After having sold out and since been requested over and over, the Felix II is ready to join your collection.
Inside, the Felix II features a refined STP 1-21 movement, delivering more power, accuracy, and performance. This upgrade also allowed us to bring back a fan-favorite feature: the sapphire crystal exhibition caseback. Once again, you can admire the stunning élaboré finish, heated blue screws, and our signature black PVD plated Stella rotor with its bold red star.
I’m madly in love with this watch. Seriously, you really hit a home run. As they say, the devil is in the details and all of those little details came together as promised. It’s absolutely beautifuli"
— Tom Pompeii